sweet orange

Collage of packaging and beverages featuring the brand 'Sweet Orange,' including boxes, wrapping paper, ceramic mugs, and clay on a pottery wheel.

“I'm obsessed with the darker colour palette, the typography, and all the little illustrated details. Yule made Sweet Orange feel more grown-up, more modern, and just way cooler without losing its personality. It feels like the swaggy, masc lesbian version of the brand that it has grown into.

Yule has such a talent for taking a vague feeling or vision and turning it into a cohesive brand that feels authentic and intentional. I couldn't be happier with how it all came together.”

EJ
Founder, Sweet Orange

Sweet Orange Ceramics is a pottery company based out of Ontario, Canada. Originally founded in 2020, Sweet Orange took a multi-year hiatus before preparing for re-launch. Yule (who also did the original branding in 2020) was once again approached by the founder to re-vamp the visuals of the company for a more modern, masculine, and dark look and feel from logos to iconography to packaging to social content.

Background of a person shaping clay on a pottery wheel, partially obscured by white hand-drawn silhouette icons of: a spiral, a vase, a plant propogating vase, a teacup, an orange, a star, a hand, a maple leaf, a stool, and a mug.
Stack of three boxes with designs and text. The top red box says 'sweet orange' and has illustrations of a mug and a vase. The bottom beige box has illustrations of a mug and teacup. The green box on the left has two vases.
Light yellow tissue paper folded and held together by a dark red branded packaging sticker. The paper and sticker both feature orange hand-drawn silhouette icons of: spirals, vases, teacups, oranges, stars, hands, maple leaves, stools, mugs.
Background image of a woman working in a pottery studio with a white hand drawn icon of a teacup and text that reads "shop now" overlayed.
An orange box on a gray ledge. The box has a dark red hand-drawn icon of a tea cup on the front and the words "sweet orange" on the top.
Close-up of a ceramic vase with beige, brown, and white horizontal stripes, holding peach and pink flowers.
Two stacked ceramic coffee mugs with a speckled gray and beige glaze, isolated on a white background.
A person is sculpting clay on a pottery wheel using a tool, with a hand-drawn spiral icon and the words 'Shop now' overlaid.
Hands shaping clay on a pottery wheel, with brushes and containers of glaze or paint nearby, and an overlay text saying 'Shop Now' with a hand-drawn icon of a hand.
Close-up of a ceramic mug with a two-tone design, featuring a maroon upper half and an off-white lower half.

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